Elka Watch Co.: Coincidence or Destiny? Our Logo Story

It is impossible to know in advance what will happen and how it will happen, but this does not mean that everything can only be random. Sometimes there is a deeper movement that goes beyond luck and chance. For example, I recently started developing my own watch brand. I chose the name Elka Watch Co. which is sort of my nickname, and I later realised that this brand existed in the 1960s. I worked on designing a logo that would fit my vision of positioning the brand in the 1960's when the old brand died out, without taking inspiration from logos I found in the archives that had absolutely nothing to do with the old one. This weekend a friend sent me a photo of an old ELKA from the 1950s and, to my surprise, I discovered that the logo on this watch was almost identical to my design. This could be considered a mere coincidence, but I think it is more than a coincidence!