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Transparency guide

What "Swiss Made" actually means.

The 60% value-added rule, the movement, the assembly — and why the label matters less than what happens inside the workshop.

The 60% rule, in plain language

Since January 2017, a watch may only be labeled Swiss Made if at least 60% of its manufacturing cost is generated in Switzerland. That includes the movement, the technical development, the casing-up, and the final inspection.

Where an ELKA is actually made

Every ELKA runs on a Swiss movement — either a Sellita SW200-1 or a La Joux-Perret G100, both manufactured in the Jura arc. Dials are printed in Switzerland, cases are Swiss-machined, and final assembly, regulation, and two-stage quality control happen by hand in Neuchâtel.

What "fully Swiss" isn't

A watch can be Swiss Made and still contain crystals, hands, or crown tubes sourced elsewhere. The honest question is not "is every component Swiss?" but "is the watchmaking Swiss?" For ELKA, the answer is yes.